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Case Study9 min read

How I Used Niche Filtering to 10x My Reach in Crypto

From 500 to 5,000 followers in 90 days. Here's how targeted niche filtering and smart reply strategies built my Web3 audience.

The Starting Point

500
Followers
12K
Monthly impressions
1.2%
Engagement rate

I was a DeFi creator trying to grow my audience. I posted daily about DeFi protocols, yield farming, and crypto security. But my content wasn't finding the right people.

The problem wasn't the content—it was targeting. I was replying to everything crypto-related, spreading myself too thin. I needed focus.

The Challenge

The Scattergun Approach

Before niche filtering, I replied to:

  • • Every crypto price post
  • • Generic blockchain news
  • • Meme coins and speculation
  • • Anything with "Bitcoin" in it

Result: Low engagement from people who weren't my audience

The Problem

Too broad targeting meant my replies reached traders who didn't care about DeFi, or meme enthusiasts who weren't interested in yield strategies. I was talking to everyone, converting no one.

The Niche Filtering Approach

I discovered ReplyBro's niche filtering and everything changed. Instead of replying to everything crypto-related, I focused only on posts matching my exact niche: DeFi, protocols, and Web3 security.

My Filter Setup

Niche selected: Crypto & Web3 only
Opportunity threshold: 70+
Hide non-niche posts: Enabled
Focus keywords: DeFi, protocols, yield, security

Before Filtering

  • • 50+ replies per day
  • • Mixed topics and audiences
  • • 12K monthly impressions
  • • 2% conversion to followers

After Filtering

  • • 25-30 targeted replies per day
  • • Crypto & Web3 focused
  • • 125K monthly impressions
  • • 8% conversion to followers

Crypto Keywords That Work

Not all crypto keywords are equal. Here are the ones that drove the most engagement:

High-Value Keywords

  • • DeFi protocols
  • • Yield farming strategies
  • • Smart contract security
  • • Protocol governance
  • • Tokenomics deep dives
  • • MEV protection

Medium-Value Keywords

  • • Layer 2 solutions
  • • Cross-chain bridges
  • • NFT utilities
  • • DAO structures
  • • Crypto audits
  • • Staking mechanisms

What to Skip

These keywords sound relevant but attract the wrong audience:

  • • Bitcoin price predictions
  • • "When moon" posts
  • • Pump and dump schemes
  • • Celebrity crypto endorsements
  • • Generic blockchain news

90 Days: Week-by-Week

Weeks 1-4: Foundation

Established niche focus

500 → 800 followers

+60% growth, found voice

Weeks 5-8: Momentum

Refined targeting, higher quality

800 → 2,000 followers

+150% growth, viral replies

Weeks 9-12: Scaling

Mastered timing + targeting

2,000 → 5,000 followers

+150% growth, community formed

Reply Strategies for Crypto

1. Technical Deep Dives

"Great breakdown of the yield curve. One thing to add: the APR calculation doesn't account for gas costs on small positions. At under $5K, you're losing 2-3% to fees."

Shows expertise, adds value, attracts serious DeFi users

2. Security Warnings

"Important thread. Also check: has this protocol been audited? The smart contract on Etherscan shows vulnerabilities that could lead to reentrancy attacks. DYOR before investing."

Builds trust, positions you as security-focused

3. Protocol Comparisons

"Used both. Maker: better for long-term stability. Aave: better for flexible borrowing. If you need to adjust LTV frequently, Aave wins. If you're parking for 6+ months, Maker is cheaper."

Helps decision-making, showcases hands-on experience

The Results

+900%
Growth in 90 days
5K
Total followers
125K
Monthly impressions
8%
Conversion rate

Key Lessons

Lesson 1: Focus Beats Breadth

Being the expert in one niche beats being generic across many.

Lesson 2: Quality Over Quantity

30 targeted replies beat 100 random ones every time.

Lesson 3: Niche + Opportunity = Success

Combining niche filtering with opportunity scoring maximizes ROI.

Start Niche Filtering Today

Use ReplyBro to focus on posts that matter to your audience.

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